minimum 4500 words (calculated by excluding executive summary, table of contents, references, and appendices/tables/figures), single-spaced paper with executive summary, table of contents, at least 15 accompanying references, figures, and tables, with all parts well-integrated in the form of a thorough, compelling story. The grade depends upon the thoroughness of your analysis, the number and quality of references, your ability to articulate thought with clarity and proper grammar, and the degree to which you follow the APA style guide, as well as the quality of analysis and effectiveness of application of the tools and concepts of strategy when examining and explaining your chosen company and industry.