Assuming Rosewood decides to go ahead with the corporate brand strategy, recommend some initiatives aimed at:

I am expecting actionable/executable suggestions. I strongly recommend that you do a bit of reading/research on how firms build brand awareness before providing your response. The following topics MUST be addressed:

1. Building consumer awareness perception of the Rosewood Brand,
2. Improving booking including cross-property stays, and
3. Ensuring service quality across properties.