answer all of the following questions as completely as possible, Your answer to each of the following questions should be 250 to 500 words (with a typical font and spacing this will be 1 to 2 double-spaced pages). So your entire assignment, including all four questions, will total 1000 to 2000 words. You may also use outside resources, but be sure to document all such sources using APA style.

1. Discuss the topic of social cognition and in particular the role of heuristics in the way we process information. Briefly describe two different heuristics and give examples of how and when they might be used as well as problems connected with their use.

2. Discuss schemas: their effects, how they are activated, the perseverance effect, and their tendency to become self-fulfilling.

3. Fully explain the difference between automatic processing and controlled processing of information and provide an example of each.

4.  Discuss the phenomena of persuasion and the cognitive processes that underlie it.