Describe the modes (at least two) of communications you will use to reach your objectives and convey your message accurately (advertisement, sales promo, PR, direct mail and/or one-on-one sales) to introduce your product to the marketplace. And, talk to why you have chosen these modes of communications.
What media (at least two) will you use for your communications pieces (TV, radio, print, social, other)? Why do you think these media are optimal for your message?
How will you track and evaluate the results of your communications pieces?

This is regard to AirPods Max product