Topic: AirBnB our guest (AirBnB listings).  4 slides
Key Question: What makes a listing on AirBnB more effective than others?
Scope: Choose a location in AirBnB that has at least 5-10 similarly sized listings and analyze the listings to determine what might make some more successful than others. You can choose any set of listings to examine that you wish but try to find a group that are similar enough on the big things (size, location, etc.) so you can dig for insights that are more subtle (descriptions, amenities, pictures, choice of adjectives, etc.)

one additional slide that articulates to me your vision and goals for analyzing the problem and providing a good solution
one additional slide that articulates to me your approach to using the slides effectively as a communications tool