Developing a mobile phone app

On-the-Go Software, a start-up company in your community, would like to develop a new mobile phone app that will be profitable. As part of the companys preliminary planning, the CEO, Etta Hawkins, has hired you to research the most popular apps for iPhones and other smart mobile devices to analyze why you believe these apps are successful. As you research, identify who is buying these apps and hypothesize why. Also identify features that have received positive comments and hypothesize why these features are important.

Write a 4-6 page business report to present the results of your research.  Use all of your resources from the chapter, internet searches, white papers, business magazines, etc., to assist in your writing. You may include an appropriate and relevant number of graphs, charts, etc. as long as your written message is clear, concise and answers the instructions of the assignment. Use APA format for citing and references. Your separate title and reference pages will not be counted as part of the 4-6 pages of your actual reports.  Use 1 inch margins and 11 or 12 point font.  Follow the example in the PowerPoint.

As part of your Title Page, address your report to:

Etta Hawkins

On-the-Go Software

1111 Main Street

Anywhere, TX, 77777